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How is this different from the traditional Bioelements line?

Bioelements Professional Skin Care features many organic and natural ingredients,, but it also utilizes the best of high-tech science including cosmeceuticals. All Things Pure eliminates all science-based lab ingredients in favor of purely natural ones.

Is it for all skin types?
Yes. Bioelements All Things Pure products are designed to work for all skin types. The Cleanser, Scrub and Moisturizer are designed for everyone And, the All Things Pure Eye Oil doubles as an eye oil for all skin types and a face oil booster for dry skin.

Look for the Certified Seal

All Things Pure Scrub and Moisturizer have been awarded with the highly-coveted Natural Products Association Seal! Packaging identified with this special seal helps consumers identify products that have met the standard set of guidelines based on natural ingredients, safety, responsibility and sustainability to qualify them as being truly "natural" products.
 

The Natural Products Association (NPA) is the nation's largest and oldest non-profit organization dedicated to the natural products industry, and the process of receiving their Seal is extensive and arduous.

 

Products that featured the NPA Certified Seal must meet the following criteria:

• Must be made up of at least 95 percent truly natural ingredients or ingredients that are derived from natural sources.

• No ingredients with any potential suspected human health risks.

• No processes that significantly or adversely alter the purity/effect of the natural ingredients .

• Ingredients that come from a purposeful, renewable/plentiful source found in nature (flora, fauna, mineral)

• Processes that are minimal and don't use synthetic/harsh chemicals or otherwise dilute purity

Top Ten Things You Should Know:

1. Bioelements is the first company to bridge the gap between prestige skin and organic/natural skin care.

2. Unlike many ‘health food store’ products, our chemists were determined to develop extremely high-level products that meet the toughest criteria in the natural products realm but give actual professional benefits. And, these benefits are clearly defined on our packaging. Up until now, the total focus has been in ‘ingredient’ only with many companies ignoring skin care benefits.

3. Many brands resort to the practice of ‘dusting’ products with a small amount of a botanicals natural botanicals, or boast glistening fruit and flowers on their packaging — thus, "greenwashing" their positioning. All Things Pure uses organically-grown ingredients organically wherever available and all ingredients come from natural plant and mineral sources.

4. All Things Pure is transparent when it comes to featuring our ingredients. Each one is described to the consumer in understandable terms including its source and benefit, and is showcased on the back panel of each All Things Pure box.

5. Each product has the feel, aroma, smoothness and viscosity of a prestige product (No gooey gooey, product. tacky creams, or overly smelling aromatherapy oils which are natural products.) often found in other organic and

6. Our glass packaging helps maintain optimum freshness and gives the line an upscale appearance. Plus glass is the most recyclable of any packaging.

7. There is an exceptional amount of illegal ingredient labeling in this part of the beauty industry. However, Bioelements sticks to the letter of the law. Correct: Simmondsia Chinensis (jojoba) Seed Oil (organic)  Incorrect: Jojoba Seed Oil

8. Products that are made with more than 70% certified organic ingredients may state state, made with less than 70% certified organic ingredients may only list them on the ingredient panel. *Note: The FDA does not impose ingredient declaration on literature, brochures or websites. You may find brands that hype the ‘clean’ ingredients but hide the others.

9. The terms natural and organic are not synonymous:   Natural: product that is made from renewable resources found in A nature and are manufactured with appropriate processes to maintain ingredient purity.  Organic: the non-pesticide/herbicide/GMO ingredient purity describes non method in which a product’s plant-based ingredients are grown.

10. Preservatives are traditionally chemically-derived, but our chemists used preservatives for All Things Pure that are completely natural. *Note: Some brands also use these natural preservatives but claim they are preservative-free.

All Things Pure Customer Profile

• Focused on natural and organic consumer packaged goods

• Reads ingredient labels and engages heavily in research

• Has influence over friends and family and shares her/his knowledge and values

• Is not price sensitive, even during this recession customers have remained loyal to this category

All Things Pure Cleanser Clay-Based Deep Pore Face Wash
 

What it is: Refreshing facial wash formulated with natural clay to unearth pore-clogging impurities. Contains organic plant extracts to calm and tone. Soap-and sulfate-free.
 

What it does: Washes away makeup, dirt and dead surface cells. Easily rinses off without any residue. Creamy texture leaves skin feeling smooth, moist and sparkly clean.